How I plane on to marketing my new chocolate product is that I would want to shot some commercial for it. The commercial would only be like 30seconds long. Since mine is chocolate medicine flavored having a teenager not wanting to take the medicine when he is sick because it taste really bad. He goes and takes the medicine and you see the reaction on his face and he does not like it at all. With this medicine everyone knows that medicine does not taste good at all so with this chocolate flavored it will help you to be able to take the medicine. ”The company’s new-product planning looks ahead only four to five months. Schmidt says that he would rather see projects fail quickly, than see a carefully planned, long drawn-out project fail”. ”Marketing An Introduction for Education Management, Philip Kotler, pg. 3. In the next scene it show him still sick but he takes the chocolate flavored medicine and he is able to take the medicine this time with no problem.
Monday, February 27, 2012
Final project-Price
My final price for this product it will be around $10 to $15 depending on the type of medicine that you get. I think that would be a good price for this it will be helpful for the parents to be able to afforded it and to take care of there sick child or who ever needs it in the family. The person that will buy this the most would moms because they are the ones that normally take care of who ever is sick but just about everyone can buy this product. “
What principle should guide decisions about what price to charge relative to those of competitors? The answer is simple in concept but often difficult in practice: No matter what price you charge—high, low, or in between—be certain to give customers superior value for that price”. “ Gary Armstrong, Marketing An Introduction for Education Management, page 289.”
FInal Project-Situation or SWOT
Final Project: Situation or SWOT Analysis
Strengths: The strength of Chocó lot is that it is going to help out with parents to be able to take care of their sick children. It is going to help the kids out take the medicine a lot better. The medicine will make bedtime a lot faster when they are sick.
Weaknesses: Some of the weaknesses are that some people wont be able to have this medicine. Some people are allergic to chocolate so they wont be able to have this medicine.
Opportunities: some of the opportunities are that it will help out your child and make him or her feel a lot better after taking it.
Threats: Some of the threats are there might be other people trying to add chocolate to their products. When they see that this as taken off and people like it that’s when other people will want to try and copy it.
FInal Project-Business Mission Statement
Are mission statement is to make sure that are costumers at Chocó lot is to make are costumers number one. “Connecting directly with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationships.” Gary Armstrong, Marketing An Introduction for Education Management, page 3. Right now we are just focused on the medicine and making it taste better so you can take it with out any problems. Later on we would like to have a whole line of different things. For example a scratch and sniff band-aid. That would be something to have in the future.
Week 7 EOC
This weeks EOC is coming up with a new way to introduce chocolate into the world and put a new spin on it. What I came up with is chocolate flavored medicine. That as not really been done yet it will be for everyone for kids, and adults. It will have that soothing felling to have when you take it. For the children it will help them take that medicine a little bit better. The kids don’t like the taste of medicine at all and this will help them out with that soothing feeling when they take it. The chocolate is NOT a cure for whatever it is that person as all it will do is makes the medicine taste a lot better. With cough drops I came up with the name Droplaets and that is just an example for one of the medicines. There will be a lot of different medicine for the chocolate flavored that is just a start for now.
Monday, February 20, 2012
Week 6 EOC myself times 3
Monster energy drinks is one of the product that I pick because I buy them a lot. The reason why I get them is because they help out to get through the long day. I have one in the morning just a little bit after I wake up and last me all day long. Another reason why I get them is because they different flavors that you can. I really only like three of them but its good that I can have a lot of choice to pick from. They also have more caffeine in them than just you’re regular soda.
Another thing that defines me is that I buy a lot is chocolate. I get a lot of it because it is really good I love just about anything that as chocolate on it. If it is chocolate candy or cake it does not mater to me I will love it.
The third product that I get a lot is I would have to say is I like to get a lot of apple products. I just love apple they make a lot of cool gadgets over there. I just wish that every time I walk into a apple store I could buy something but there stuff is a lot of money. I’m not for sure what it is about apple that makes you want to buy something every time you walk in their store but you just do
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